Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World
Mila Gasco Hernandez, Teresa Torres-Coronas, Teresa Torres-Coronas, Mila Gasc-Hernndez
Important investments of the past several years have greatly contributed to the study of city marketing. Nevertheless, there is still an important tool brought about by the new era which remains unexplored; the new information and communication technologies - in particular, the Internet.
Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World promotes understanding of how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covering central topics such as city branding, export promotion, and industry marketing, this comprehensive book provides academicians, marketers, and city officials with an in-depth look into effective marketing initiatives for city development.
年:
2009
版本:
1
出版商:
Information Science Reference
語言:
english
頁數:
438
ISBN 10:
160566135X
ISBN 13:
9781605661353
系列:
Premier Reference Source
文件:
PDF, 12.25 MB
IPFS:
,
english, 2009