Rural tourism and enterprise: management, marketing and sustainability
Oriade, Ade, Robinson, Peter
Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This textbook examines key issues, discusses strategies for growth and uses a mix of case studies and theoretical content across developed and developing countries.
Abstract: Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This important new textbook examines key issues, discusses strategies for growth and uses a mix of case studies and theoretical content across developed and developing countries.
Abstract: Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This important new textbook examines key issues, discusses strategies for growth and uses a mix of case studies and theoretical content across developed and developing countries.
年:
2017
出版商:
Boston
語言:
english
頁數:
253
ISBN 10:
1780647522
ISBN 13:
9781780647524
系列:
CABI tourism texts
文件:
PDF, 14.61 MB
IPFS:
,
english, 2017
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